2023 Toyota Prius for Sale in Scottsboro, AL, Serving Madison, Gadsden, & Albertville

2023 Toyota Prius parked outside

Get a Great Offer on a New 2023 Toyota Prius

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Why should you buy a 2023 Toyota Prius in Scottsboro, AL, Serving Madison, Gadsden, & Albertville?

The 2023 Toyota Prius for sale at High Country Toyota in Scottsboro, AL – serving Madison, Gadsden, Albertville, Anniston, Fort Payne, and Guntersville – is the innovative sedan you’ll feel good about driving.

The 2023 Toyota Prius: What We Like

You should feel good about the ride you’re in, and this sedan ensures you never have to compromise. It’s powered by a 2.0L 4-cylinder engine plus an electric motor, which together produce 196 net hp, so you don’t have to sacrifice strength for sustainability. The electronically-controlled continuously variable transmission provides smooth handling in any conditions, and with available Electronic On-Demand AWD, you can take your drive to the next level. Plus, with a max fuel range of 57 city/56 highway mpg1, the road ahead looks more welcoming than ever.

Even while getting away, you want to stay connected. With the Toyota Multimedia System, that’s easier than ever. The 8-inch center touchscreen places your apps front and center, and when you choose the optional 12.3-inch screen with Cloud Navigation, you’ll be able to get about town like one of the locals. Your favorite playlists are always in the queue thanks to wireless Apple CarPlay® and Android Auto™, so you never miss a beat. And, with available wireless charging, your devices will always have a full battery.

Why Buy a 2023 Toyota Prius NOW from High Country Toyota?

Right now is a great time to buy a 2023 Toyota Prius from High Country Toyota because we have exceptional financing options and deals on new Toyota Priuses. You can browse our entire new Toyota inventory on our website any time, day or night. Contact us ASAP when you’re ready to take a test drive!


2023 Toyota Prius parked outside with driver walking towards it


The hybrid reborn

Captivating all-new design with an inspiring drive, advanced tech, fuel efficiency and reliability you've come to know and trust.

2023 Toyota Prius in motion


Impressive performance

Prius’ new Hybrid Synergy Drive® system puts more power to the ground. With up to 196 hp, available Electronic On-Demand All-Wheel Drive (AWD) and efficiency at its core, Prius is ready to turn every commute into an adventure.

Depiction of interior


Intelligence in every turn

Take advantage of Prius’ advanced tech that not only makes driving easier, but also gives you more confidence. From the ease of available Advanced Park * to simple voice navigation capabilities, you’ll find yourself enjoying all the benefits of what Prius can do for you.

Depiction of Pre-collision system


Pre-Collision System With Pedestrian Detection

Pre-Collision System with Pedestrian Detection (PCS w/PD) * is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.

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1EPA-estimated FWD trims. Max mileage depends on trim. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive.

* Source - Toyota.com